Karolina Sofronieva

Karolina Sofronieva is an accomplished marketing professional with extensive experience in the fintech industry. Currently serving as the SVP of Marketing at tbi bank since January 2020, Karolina has led significant brand development and repositioning efforts, effectively transitioning the company from a lending profile to a recognized "mobile bank." Concurrently, Karolina manages marketing activities as a Marketing Manager for 4finance, enhancing the local brand Vivus.bg across various channels. Previous roles include Digital Performance Manager at ilyan.com Sofia and Performance Manager at Conversion Marketing, where Karolina was responsible for developing digital strategies and managing PPC campaigns. With a strong educational foundation, including a master's degree in Marketing from the University of National and World Economy, Karolina combines expert knowledge with practical experience to drive marketing success across multiple markets.