Alexandra Orlando Oly

Alexandra Orlando OLY, EMBA, is a seasoned professional with extensive experience in marketing and leadership within the sports industry. Currently serving as the Vice President for North America at 4GLOBAL PLC since January 2024, Alexandra is focused on market expansion and building a local team in alignment with corporate goals. Previously, as the Marketing Director at Panam Sports from July 2017 to April 2023, Alexandra led initiatives that promoted sport growth and engaged new athletes and fans, notably overseeing the rebranding of the organization and major multi-sport events. In earlier roles, Alexandra was involved in B2B marketing at Rogers Communications and brand management for the Toronto 2015 Pan American Games, and contributed as a Sports Analyst for CBC Sports. Alexandra holds two Executive MBA degrees from Cornell University and Smith School of Business at Queen's University, along with a Bachelor of Arts and Science in Political Science and Economics from the University of Toronto.