Mike Betts

Mike Betts has a diverse work experience spanning over two decades. Mike is currently the Director of Digital Products at 55BirchStreet GmbH, where they are responsible for overseeing the company's digital product initiatives. Prior to this, they worked as an Executive Product Consultant at mikecbetts.com, providing strategy and support to product teams and start-ups in various industries, including sustainable fashion and education technology for refugees.

Before that, Mike was the Head of Product at MYTOYS GROUP, where they played a crucial role in product management until the company closed down. Mike also served as the Chief Product Officer at VREEDA GmbH, leading a team of 8 in product design and technology. In this role, they developed product strategies, collaborated with partners, and defined roadmaps aligned with business goals.

Mike's career includes founding their own strategic consultancy, Better thinking ltd, focusing on product, brand, and sustainability. Mike has also worked at renowned companies such as AKQA, where they held multiple leadership positions, including Executive Director of Product & Marketing Strategy in EMEA, Head of Strategic Services in Berlin, and Product Strategy Director. In these roles, they led teams, developed incubation programs, and contributed to new business development for various clients.

Earlier in their career, Mike was an Executive Design Strategist at Nokia, leading global brand harmonization projects, and a Senior Design Strategist & Project Director at North Design, where they managed and delivered corporate identity programs. Mike also founded Juice Communication ltd, where they provided brand and communication services to financial services companies.

Throughout their career, Mike has demonstrated expertise in product strategy, brand development, and team leadership. Mike has a track record of delivering innovative solutions and driving business growth.

Mike Betts pursued their education at the University of the West of England. Mike completed a Postgraduate Diploma in Marketing from 1991 to 1993. Subsequently, they continued their studies and obtained a Master's degree in Marketing from the same institution, attending from 1994 to 1995.