Louis-Marie Durand

Louis-Marie Durand is the General Director of 5e Rue, a digital strategy consulting firm, since 2012, focusing on brand strategy, consumer journey, employee experience, and organizational change. Durand previously served as an Associate Director and Lecturer at Sciences Po from 2013 to 2016, teaching a course on reinventing businesses in the age of social media. Prior experience includes leading the social media department at TBWA Corporate from 2007 to 2012, providing strategic planning and e-reputation consultancy. Durand also managed the organization of the 13th edition of the "Le Printemps de la Vieille Bourse" jazz festival and held internships at DDB and Ankama, contributing to business competitions and market studies. Education includes studies at the Institut de Mathématiques Appliquées.