Lucas Lima

Lucas Lima, M.Sc., is a seasoned data and CRM analyst with extensive experience in driving customer engagement and retention initiatives. Currently serving as a Senior CRM Analyst at 99, Lucas Lima has successfully developed data structures that enhanced click-through rates and managed a comprehensive CRM database for over 100,000 customers. Prior roles include Senior Data Analyst at Sandbox Group, where key business insights were generated, and data visualization processes were automated. Lucas Lima has also contributed to academia as a Professor at Centro Federal de Educação Tecnológica de Minas Gerais, imparting knowledge in areas such as Human-Computer Interaction and Systems Design. With a robust educational background including a Master's in Computer Science and ongoing MBA studies focusing on Market Intelligence, Lucas Lima possesses a strong foundation in both theory and practical applications in data analysis and customer relationship management.