Yannic Chen Mba

Yannic Chen MBA, MSc, currently serves as the Director of Digital Marketing & Web Channels at A. Farber & Partners Inc. since November 2023. With a robust background in digital marketing and demand generation, Yannic previously held the position of Director, Digital & Demand Generation at Embark from January 2021 to November 2023, where initiatives led to an integrated channel mix that drove demand and revenue. Yannic also worked as VP of Digital and Marketing at IIBA, directing the organization's global marketing strategy, and held the Director role for Digital Strategy & Technology at the Canadian Credit Union Association, focusing on enterprise digital strategy. Earlier experience includes leading digital marketing operations at Fujifilm Canada, managing online marketing at Descartes Systems Group Inc., and overseeing corporate marketing at Owen Media Partners Inc. Yannic's career began in marketing communications roles within Bunzl Canada and Siemens. Educational qualifications include an MBA and an MSc from Liverpool John Moores University.