Tricia Aldridge

Director, Programmatic Strategy at a4 Advertising

Tricia (Thompson) Aldridge has a diverse work experience spanning various roles and industries. Tricia is currently a Member at Bonfire, starting in September 2022. Prior to this, they worked at a4 Advertising, where they held multiple positions including Director, Programmatic Strategy, Manager, Programmatic Strategy, and Senior Programmatic Media Buyer. Tricia also gained experience at Amnet Programmatic Experts for Dentsu Aegis Network as a Senior Manager, Client Results. Tricia's previous roles include Team Lead, Programmatic Media Buying and Programmatic Media Buyer at Townsquare Media, Marketing Engineer at MediaMath, Retirement Plans Consultant at Portfolio Evaluations, Inc., Pension Consultant at Pension Associates, and Student Supervisor at Uniquely Caffeinated Cafes while studying at the University of Connecticut.

Tricia (Thompson) Aldridge completed their Bachelor of Science degree in Finance from the University of Connecticut School of Business from 2005 to 2009. Tricia also participated in an international studies program at The Institute at Palazzo Rucellai in 2007. Additionally, Tricia obtained several certifications including Simpli.fi Advanced Sales Training and Simpli.fi Initial Sales Training from Simpli.fi in 2019. Furthermore, they completed Online Marketing Fundamentals from LinkedIn in 2017, Facebook Advertising Fundamentals from LinkedIn in 2016, and Google AdWords Search Certification as well as Google Analytics Certification from Google in 2016. Tricia also acquired certifications in Introduction to Digital Marketing, Programmatic 101, and T1 Platform from MediaMath.

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