Eric Siereveld

Eric Siereveld is an accomplished executive with extensive experience in leadership roles across various industries, particularly in the fields of cannabis, technology, and marketing. Currently serving as the Chief Executive Officer of Dutch Passion and Aardachtig, Eric has a proven track record of driving growth and innovation. Previous positions include managing director at InforStaff B.V., director at CANNA, and vice president at Scoopshot, where responsibilities encompassed business development and international expansion. Eric's career also includes significant roles at Sony Professional Solutions Europe, where management of Pan European teams and marketing initiatives were key highlights. Eric holds a Master's degree in Business Logistics from Wageningen University & Research and an Executive MBA from INSEAD.