Tricia Bare

Tricia Bare is a seasoned marketing analytics professional with extensive experience in direct response communication and data-driven strategies. Since April 2010, Tricia has held multiple leadership roles at AARP, including Vice President of Marketing Analytics and Director of Marketing Services and Analysis, where responsibilities encompass partnership establishment with stakeholders, optimization of social impact marketing, and orchestration of data requirements. Prior to AARP, Tricia worked at Integrated Direct Marketing as a Manager and Account Manager, overseeing technical teams for audience pulls and campaign analysis. Tricia also served as Senior Account Manager at BCD Pinpoint, managing consumer relationship marketing initiatives. Tricia holds a Bachelor of Science in Management Engineering from Ateneo de Manila University.