Katrien Janczaruk

Katrien Janczaruk is an experienced professional in trade marketing and customer experience, currently serving as Head of Trade Marketing for the Netherlands at AB InBev since September 2019. In this role, Katrien leads a team of 12, focusing on customer experience across multiple European countries, ensuring high operational excellence. Previous roles at AB InBev included managing trade marketing strategies and expanding distribution in Poland. Prior to joining AB InBev, Katrien worked as a Brand Manager at ZX Ventures, where responsibilities included developing marketing strategies for the Bosteels brewery and Ginette brand. Katrien's career began with roles at Logitech and ContentCowboys, enhancing skills in B2B communication and project management, supported by a strong educational background with multiple master's degrees in Management and Communication from KU Leuven and the University of Antwerp.