Patrícia Monteiro de Souza

Patrícia Monteiro de Souza is a seasoned professional with extensive experience in marketing, communication, and government relations. Currently serving as the Gerente de Relações Governamentais & Internacionais at ABA - Associação Brasileira de Anunciantes since February 2022, Patrícia leads advocacy efforts, developing arguments for advertiser interests, and oversees the creation of various communication materials. Previously, as Coordenadora de Marketing Latam at CoreBiz, responsibilities included managing a team and creating integrated marketing strategies across multiple Latin American countries. Prior roles involved trade marketing at Sistema Globo de Rádio, marketing coordination at MC1 - Win The Market, and various positions within Kantar IBOPE Media. Educational credentials include a postgraduate degree in Marketing and Integrated Communication and a bachelor's degree in Advertising and Propaganda, both from Universidade Presbiteriana Mackenzie.