Laura Bassaganya Aymerich

Laura Bassaganya Aymerich has a diverse and extensive work experience in the field of marketing and advertising.

Laura is currently working at Abacum as a Demand Generation Manager, responsible for generating demand for the company's products or services.

Prior to that, they worked at Backstage BCN as an Online Marketing Manager, where they managed online marketing activities.

Laura also held the position of an Online Marketing Manager at Softonic, where they built digital marketing strategies, managed key partnerships, and optimized paid campaigns.

Additionally, Laura worked as a Marketing Manager at De la Conca, overseeing user acquisition and retention campaigns.

Laura has also gained experience as an Email Marketing Specialist at Elmwood Spa, where they managed email marketing strategies and assisted with lead generation.

Laura has worked as a Digital Marketing Consultant - PPC at GamePlan Marketing and as an Online Marketing Executive and Mobile Marketing Specialist at Softonic, where they managed online advertising campaigns and optimized user acquisition strategies.

Furthermore, they worked as a Social Media Manager at Phibo, responsible for brand communication, and at Social Mind - Marketing Online, managing clients from various sectors.

Laura started their career as an Internship - Account Manager at BUM - Blasi, Urgell, Morales.

Throughout their professional journey, Laura has demonstrated expertise in developing marketing strategies, managing campaigns, optimizing performance, and driving results for various companies.

Laura Bassaganya Aymerich completed their Bachelor's degree in Advertising and Public Relations at Universitat de Girona from 2009 to 2013. Laura also studied abroad at Hogeschool PXL in 2012-2013, earning another Bachelor's degree in Advertising and Public Relations. Laura pursued further education and obtained a Master's degree in Online Marketing at Universitat d'Alacant in 2013-2014. Prior to their college education, they completed an Artistic Bachelor's degree at Escola d'art i disseny de Vic from 2007 to 2009.

In addition to their formal education, Laura has obtained several certifications from Google. These certifications include Advanced Google Analytics, Google Analytics for Beginners, Display Advertising, Search Advertising, Google Adwords Fundamentals, Google Adwords Mobile Advertising, and Google Adwords Video. These certifications were obtained between 2016 and 2019.