Aireny Castro

Aireny Castro is an experienced marketing professional with a robust background in brand management across leading companies. Currently serving as a Senior Brand Manager at Abbott since December 2014, Aireny leads the strategy and execution of consumer initiatives for the Ensure brand, overseeing a team of brand managers and an integrated agency team. Previous roles at Abbott include Brand Manager for the Similac brand, where Aireny launched significant product innovations and managed brand strategies. Prior experience at Darden involved supporting sales and marketing initiatives for a portfolio of restaurants. Aireny holds an MBA from Columbia Business School and a B.S.B.A in Marketing from the UCF College of Business.