Alex Lewis

Alex Lewis is a seasoned social media strategist with extensive experience in organic content strategy, particularly within the fashion and retail sectors. Currently serving as a Senior Social Media Strategist for Hollister Co. and Gilly Hicks at Abercrombie & Fitch Co., Alex leads TikTok content initiatives and previously managed social media strategies for Hollister and the Social Tourist clothing line. Alex has contributed to Jeni's Splendid Ice Creams as a Social Media Manager, developing strategies that successfully increased the brand's Instagram following. Additional roles include Chief Sharer at Car Window Poetry, where Alex fosters community engagement through poetry workshops, and various positions in digital marketing and social media for organizations like Young Life and UPS. Alex earned a Bachelor's Degree in Strategic Communications and Leadership Studies from Elon University.