Katharina Lutz

Katharina Würz has a strong background in marketing, particularly within the IT sector, currently serving as a Senior Marketing Manager at abilis group since September 2016. In this role, responsibilities have included overseeing marketing strategies focused on IT and Microsoft, as well as previously managing marketing efforts for SAP. Prior experience includes a marketing and sales internship at AIKYOU GmbH, where contributions involved social media strategy and customer acquisition. Academically, Katharina holds a Bachelor of Arts in Communication and Media Management from Karlsruhe University of Applied Sciences, complemented by international experience at the Escuela de Idiomas de Zaragoza. The bachelor thesis focused on increasing brand awareness through a content marketing strategy, culminating in the conceptualization and implementation of an IT and SAP blog.