Erika Kacelnik is a Growth Analyst and Content Strategist at Abstra, where responsibilities include producing technical content, managing Google Ads campaigns, creating landing pages, and proposing new business ideas in collaboration with various teams. Previous roles include Content Intern at ANAS Flats, managing social media and ecommerce, and Fashion Design & Marketing Intern, assisting in product design and development. As a Trend Researcher for Brazil Immersive Fashion Week, contributions were made to a trend report on technology's effects on the creative sector. Erika also interned in fashion buying, supporting pricing strategies and stock reports. Education includes a Bachelor in Design and ongoing studies in Economics, along with a postgraduate specialization in Data Science & Analytics at Pontifícia Universidade Católica do Rio de Janeiro.
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