Wesam Muhammad

Wesam Muhammad is a seasoned professional with extensive experience in strategy, digital transformation, and innovation, currently serving as Group Director at Abunayyan Holding since September 2020. Prior to this role, Wesam held the position of Director of Strategy and Strategic Marketing at Abunayyan Trading, where responsibilities included the development and implementation of strategic marketing initiatives and fostering stakeholder relationships. Wesam's previous experience also encompasses sales management and account management at Alkan Telecom, where responsibilities ranged from overseeing sales budgets to enhancing client relationships and negotiating contracts. Early career experience includes a role as Quality Controller at American Educational Telecommunications, coupled with a solid academic foundation including an MBA in Marketing and a B.Sc. in Communications and Electronics.