Luis Tapia is an accomplished professional in digital marketing, currently serving as an Account Performance Manager for Digital Marketing at AP LATAM since July 2020, focusing on CPA optimization based on LTV. Prior to this role, Luis worked as an SEM Specialist at Digital Business Academy from August 2015 to July 2020, where responsibilities included SEM strategies, digital media advertising, and social media marketing. Additionally, Luis began a career as a Trafficker at Cornea Marketing Digital Pharma during a brief tenure from August 2014 to August 2015. Luis's educational background includes ongoing studies in Marketing at HubSpot Academy, as well as a degree in Electrical, Electronic, and Communications Engineering from Instituto Politécnico Nacional, alongside a Grade 3 Theory of Music from ABRSM.
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