Craig White

Craig White is an experienced professional in the field of consumer insights and analytics, currently serving as the Director of Player Insights at Activision since June 2010, where leadership in consumer insight programs for the Call of Duty franchise has been pivotal. Previous roles include Insight Director at Sony Pictures Entertainment, where Craig managed data and analytics for major film franchises, and Business Planning & Analytics Manager at Time Warner Inc., focusing on international marketing campaigns. Craig's career is marked by successful research initiatives that inform marketing strategies, segmentation, and product development, supported by a solid academic foundation with a BA Hons in English from Manchester Metropolitan University.