Heidi Farris

Heidi Farris is an accomplished executive with extensive experience in leadership roles across various technology companies. Currently, Heidi serves as both the Chief Executive Officer and Chief Operations Officer at ActivTrak since March 2019. Prior to this, Heidi held significant positions at Idera, Inc., including Executive Vice President and General Manager of the Database Tools Division, where strategic vision and organic growth were prioritized. As Chief Marketing Officer at Idera, Heidi transformed the marketing approach to enhance profitability through a low-touch business model. Other notable roles include Vice President of Marketing at Bloomfire and Head of Demand Generation Marketing at SolarWinds, where Heidi focused on demand generation and marketing optimization. Heidi's educational background includes an Associate of Arts degree in Journalism from Barton Community College.