John Watkins

John Watkins serves as the Chief Operating Officer at Acxiom, a company focused on people-based marketing through data management and ethical data use. With extensive experience in the marketing and data sectors, Watkins previously held multiple senior leadership positions at Merkle, where responsibilities included global transformation and technology operations for clients. Prior to Merkle, Watkins served as SVP-COO at General Health Corporation, focusing on heart disease diagnosis, and also held significant roles at ChoicePoint, Total eData, and TJB Marketing, contributing to data acquisition, licensing, and client management. An alumnus of the University of Arkansas, Watkins brings over two decades of expertise to the field.