Cassandra Hom

Cassandra Hom is an experienced marketing and activation specialist with a strong background in retail and event management. Currently serving as an Activation Specialist at Ad Age since November 2022, Cassandra previously held the position of Retail Sales Keyholder at Kendra Scott, where responsibilities included customer engagement, sales tracking, and philanthropic initiatives. Cassandra has also completed an internship with the Pittsburgh Downtown Partnership, managing marketing efforts and producing community events. As an Executive Board Director for the Pitt Program Council at the University of Pittsburgh, Cassandra successfully organized numerous virtual events during the pandemic, collaborating with both student organizations and university administrators. With a Master of Science in Marketing Science and a Bachelor of Science in Marketing from the University of Pittsburgh, Cassandra possesses a robust marketing skill set complemented by hands-on experience in graphic design, social media management, and event coordination.