Florencia Pereira

Florencia Pereira is a seasoned communications and marketing professional with extensive experience in various leadership roles. Currently, as Líder de Comunicaciones Integradas at Barbieri since May 2022, Florencia spearheads a team focused on creative communication, PR, and digital marketing, achieving over 50 million impressions and gaining 770,000 new followers in the past year. Prior experience includes serving as Marketing Manager at SANTA Smart Marketing, where Florencia specialized in employer branding and digital marketing for diverse sectors, as well as Director of Communication at Alcaru Andalucía, focusing on digital strategy and branding for art commercialization. Earlier roles at The Lights Hostel involved consulting on both traditional and digital marketing for the tourism industry, while a significant tenure at BBVA encompassed global communication management and internal communication support. Florencia holds a Master's in Design Management from Universidad de Palermo and a Bachelor's degree in Advertising from Universidad de Morón, complemented by a diploma in Marketing from the University of Buenos Aires.