Matthew Kates

Matthew Kates has a diverse work experience spanning over several years. Their most recent role is as the Senior Vice President of Marketing at AdAdapted, a prominent mobile ad solution for CPG and grocery retailers. Matthew joined the company in January 2023 and is currently in this position. Prior to this, Matthew worked for Clarus Commerce as the SVP of Marketing and Strategy from September 2021 to October 2022. Matthew also served as the Chief Marketing Officer for PrizeLogic, a company that was later acquired by Clarus Commerce, from October 2017 to September 2021. Before that, Matthew was the SVP of Marketing and Growth Strategy at Quikly from August 2016 to October 2017. Matthew had also been associated with HelloWorld (formerly ePrize) for a lengthy period, starting as the VP of Strategic Services from March 2005 to August 2016. Matthew's role involved leading a team of interactive marketers, developing strategies for major clients, and building loyalty programs. Matthew has been recognized for their expertise in various respected publications. In their earlier career, Matthew worked as an Assistant Marketing Manager for the Quaker Foods Division at Pepsico, Inc. from March 2004 to February 2005. Matthew was responsible for driving business growth in emerging channels by leveraging the Quaker Foods portfolio. Before that, Matthew served as the Assistant Brand Manager at Kellogg Company from January 2002 to February 2004. During this time, they managed a significant cracker portfolio and led cross-functional innovation teams. Matthew also gained valuable experience as a Corporate and Operations Strategy Consultant at PwC from August 2000 to August 2001. Their career in marketing began at Starcom MediaVest Group, where they worked as a Media Buyer/Planner from December 1994 to August 1998.

Matthew Kates attended Northwestern University, where they obtained a Bachelor of Science (B.S.) degree in Economics between 1990 and 1994. Later on, they pursued higher education at Indiana University - Kelley School of Business from 1998 to 2000, earning a Master of Business Administration (MBA) degree with a focus on Marketing/Marketing Management, General.