Diya B.

Diya B. has a diverse work experience spanning several industries. From 2019 to present, they have worked as the Director of Digital & Content Marketing at the American Dairy Association North East, where they manage a team responsible for social media marketing, content development, digital advertising, influencer marketing, brand partnerships, and website management. During their time, they successfully launched user-generated content campaigns that saw drastic growth. Prior to that, from 2018 to 2019, they worked as a Digital Marketing Manager at Asurion, where they crafted the corporate website personas, architecture, and content strategy. Diya also managed content syndication campaigns and developed content creation and optimization standards. From 2015 to 2018, they served as the Digital Marketing Manager for several media outlets at Zee Entertainment Enterprises Limited, where they oversaw all digital marketing efforts and developed omnichannel marketing and content strategies. In 2014, they worked as a Marketing Manager at Beauteque, spearheading marketing activations, launching influencer and ambassador programs, and managing e-commerce integrations. Before that, they were the Executive Editor at SOCIAL the Lifestyle Magazine from 2012 to 2014. Prior to transitioning into marketing roles, they worked at Bank of America Merrill Lynch and Merrill Lynch, holding positions as the GWIM Operations Team Manager and Retirement Plan Analyst, respectively.

Diya B.'s education history includes a focus on Business Administration at Rider University.