Katerina Khudayarova

Katerina Khudayarova is a seasoned marketing professional with extensive experience in paid media, digital marketing, and performance marketing. Currently serving as Senior Paid Media Lead at Smartly since January 2023, Katerina previously held multiple roles at Adapt, including Senior Performance Marketing Manager and Senior Paid Search Manager. Adept at managing large paid media budgets, developing strategies for B2B clients across EMEA and international markets, and leading teams in digital marketing initiatives, Katerina has demonstrated a strong capability in optimizing campaigns to meet client KPIs. Katerina's career also includes significant positions at Adapt Worldwide and Traffic Optimiser, along with early roles in brand management and marketing strategy development. Academic qualifications include an MBA from the London School of Commerce and a bachelor's degree in Marketing from Tashkent State University of Economics.