Brian O Callaghan

Brian O'Callaghan has extensive experience in digital marketing and performance advertising. Brian most recently worked as the Head of Performance Marketing at Adaptive & Co starting in 2022. Prior to that, they held roles at Media.Monks as a Digital Marketing Project Lead and Senior Paid Search and Paid Social Account Manager, where they led the development of digital marketing strategies for clients such as 7-Eleven Canada and TIAA Bank. Brian also worked as a Performance Marketing Specialist at Thrive Digital and a Paid Search Marketing Manager at SGS Agency. Brian began their career at Google as an Account Manager for American Express and CitiBank before transitioning to roles in sales and marketing at Nosh Beverages LTD and Brandfire. Prior to that, they gained experience in sales promotions at Brand Army and held a position as a Sales Assistant and Digital Marketing Manager at O'Callaghan TV. Brian's expertise includes campaign management, client relationship management, and strategic planning.

Brian O Callaghan has a solid education history. In 2013-2014, they pursued a Master's degree in Digital Marketing at Smurfit Business College. Prior to that, from 2011-2012, they completed a Post Graduate Diploma in Economics of Business Practice at University College Cork, focusing on Business, Management, Marketing, and Related Support Services. In their undergraduate studies, Brian obtained a Bachelor of Arts (B.A.) degree in Economics & Geography from University College Cork, which they attended from 2008-2011. Before entering college, they completed their Leaving Certificate at Hewitt College Cork in 2008 and completed their Leaving Certificate Prep at Colaiste an Spioraid Naoimh from 2002-2007.

Aside from their formal education, Brian has also obtained various certifications. Brian received the Google Ads Display Certification, Google Analytics Certification, Google Ads Search Certification, and Search Ads 360 Certification Exam from Google Digital Academy (Skillshop) and Google in 2022. In 2021, they became a Facebook Certified Media Buying Professional through Facebook.