Martin O Boyle

Martin O'Boyle has over 25 years of experience in the advertising industry. Martin is currently the Founder & CEO - Strategic Advisor at MGO Consulting Ltd, where they provide strategic consulting and advisory services to Ad Tech Companies, Media Owners, Agencies, and Advertisers. Martin'srole involves helping clients navigate the complex advertising landscape and driving business development strategy for revenue growth and strong partnerships. Some of their clients include Mirriad, Channel Factory, Vevo, Medialab, Certara, Adaptmx, The Independent, Yahoo, 16x9Media, and Giftflick.

In addition to their role at MGO Consulting Ltd, Martin is also a Strategic Advisor at Channel Factory, a Consultant at Certara, and a Consultant at AdaptMX.

Previously, Martin held leadership positions at various companies. Martin was the Strategic Consultant at Mirriad, where they provided strategic guidance. Martin also served as the Managing Director, Partnerships & Advanced Advertising at Publicis Media, where they led external partnerships across media, data, and technology. Martin was responsible for creating bespoke partnerships with companies like Google, Sky, Samsung, Liveramp, Nielsen, Amobee, SpotEx, and Xandr. Additionally, Martin established an Advanced Advertising strategy that enabled greater usage of data for strategy, activation, and measurement through the application of technology and data partnerships.

Prior to their role at Publicis Media, Martin was the Managing Director, Publicis PeopleCloud UK at Publicis Groupe, where they established and led a new data platform. Martin focused on enabling the activation of data strategy in media campaigns.

Martin's work experience also includes being the Head Of Activation & Investment at Starcom MediaVest Group, where they managed the P&G account with a media budget of over £200 million. Martin was responsible for managing the media investment, planning, and data teams, as well as transforming and growing the business through innovative solutions. Martin successfully retained P&G as a client for over 17 years and led the 2017 P&G UK Media pitch win.

Before that, Martin served as the Digital & AV Investment Director at Starcom, where they established digital principles, integrated offline excellence into online platforms, and developed investment strategies. Martin also led trading across broadcast and digital channels.

Furthermore, Martin has experience as a TV Trading Director and TV Group Head at Starcom MediaVest Group, where they oversaw TV trading and led a team in managing TV campaigns.

Overall, Martin O'Boyle has a diverse and extensive background in strategic consulting, partnership management, data activation, media investment, and leadership within the advertising industry.

Martin O'Boyle attended St Ignatius College from 1987 to 1994. However, it is not specified if they obtained a degree or pursued any particular field of study during this period. From 1994 to 1997, Martin studied Film Studies at the University of Kent, focusing on the field of Film/Cinema/Video Studies.