Sam Fraser

Sam Fraser is a highly experienced management consultant and investor, currently serving as Principal at ADAPTOVATE since October 2021, focusing on helping clients streamline and grow their businesses. Previous roles include Head of Digital Customer Acquisition at Citi, where Sam built a successful digital acquisition team in Singapore, and various leadership positions at ANZ, including Head of Digital Content, Analytics and Optimisation, and Head of ANZ Wealth Marketing and Analytics, demonstrating expertise in digital transformation and customer-centric strategies. Sam holds multiple advanced degrees, including MBAs from Esade and Melbourne Business School, as well as a Bachelor of Commerce and a Bachelor of Business Systems from Monash University.