Daniela Karkomés Díaz

Daniela Karkomés Díaz has a strong background in business development and account management. Daniela currently holds the position of Shop & Pay Sales & Success Lead at Addi since November 2023. Prior to this role, they worked as a Success Vertical Leader at Addi from August 2022 to November 2023. In this position, they were responsible for overseeing the tech, sports, beauty, and accessories categories, managing the budget, and implementing commercial and marketing strategies. Before joining Addi, they worked as a Senior Key Account Manager at Addi from March 2021 to November 2023, where they managed important client relationships, designed marketing strategies, and ensured the proper use of payment methods.

Previously, Daniela worked as a Business Development Manager at iFood Colombia from September 2019 to March 2021. In this role, they designed and executed marketing partnerships, onboarded new clients, and achieved budgetary and target objectives. Prior to that, they were a Business Development Specialist at Grow Mobility from November 2018 to September 2019. Here, they developed a strategic plan to increase market participation, established partnerships, and trained new employees.

Daniela began their career as an Executive Account Manager at Preo from January 2018 to November 2018, where they cultivated commercial partnerships and achieved budget goals. Before that, they worked as a Senior Account Executive, Top Merchant Campaigns at Groupon from December 2015 to December 2017. In this role, they managed campaigns and partnerships, negotiated agreements, and met budget objectives. Prior to Groupon, they worked as a Senior Sales Account Executive at Crear Publicitarios from February 2015 to November 2015, closing deals with major brands.

Daniela's first role was as a Store Manager at Bershka from December 2013 to January 2015. Here, they led store operations, collaborated with visual merchandisers, and achieved monthly store budgets.

Daniela Karkomés Díaz obtained an English Certified degree from EC English Language Centres Alumni in 2023. Daniela also completed a Master's degree in Digital Business at Esden Business School from 2021 to 2023. In 2016, they took a course on Strategic Sales at Pontificia Universidad Javeriana. Daniela'sundergraduate education was at Universidad Jorge Tadeo Lozano, where they obtained a degree in Marketing from 2010 to 2015. Additionally, they have a certification in Salesforce essentials from LinkedIn, obtained in 2023.