Michal Sobieski

Michal Sobieski is a seasoned professional with extensive experience in product management and entrepreneurship. As a Co-Founder of Adfidence since March 2022, Michal leads the development of a SaaS platform that enhances brand safety and campaign effectiveness in digital media investments. Prior to this role, Michal served as a Product Manager for Machine Learning for Ads at Facebook from November 2016 to February 2022, focusing on AI systems for ad delivery. Earlier experiences include being the first Product Manager at Shift, Founder of Friskylabs, and Head of Product at Friend.ly. Michal also worked as a Consultant at McKinsey & Company, advising technology companies on strategy and growth. Educational qualifications include an MBA from Northwestern University's Kellogg School of Management and a Master's degree in Quantitative Methods and Information Systems from SGH Warsaw School of Economics.