Sigurd Holmegaard Rasmussen

Sigurd Holmegaard Rasmussen is an accomplished sales and business leader with extensive experience in the smart access control industry. Currently serving as Sales Manager at ADI Global Distribution, Sigurd is instrumental in driving market expansion and identifying emerging growth opportunities. Previous roles include Chief Commercial Officer and Chief Executive Officer at FRIDAY Home Aps, where strategic oversight led to significant business achievements in the international market. Additional experience includes product management at DanZafe A/S and service management at BEKEY, complemented by a strong foundation in locksmithing and technical support from earlier positions. Sigurd's educational background includes an Akademi education in Management from KEA and leadership training from CPH WEST, reflecting a commitment to continuous professional development.