Erich Siegel

Erich Siegel currently serves as the Head of Global Merchandising for Basketball at adidas, a role attained in March 2022. Prior to this position, Erich worked as a consultant for HOKA, where responsibilities included developing a tailored membership program to enhance customer acquisition and retention. A significant portion of Erich's career was spent at Nike from July 2005 to December 2020, where key roles included Sr. Director of Merchandising for North America Basketball and NBA, General Manager for DTC Japan, and various director-level positions in merchandising across different categories. Earlier experience includes a Sr. Merchandising Manager role at Old Navy and merchandising positions at Levi Strauss & Co., focusing on both Men's and Kids' apparel. Erich holds a Bachelor of Arts degree in Political Science from the University of Arizona.