Dr David Crelley

Dr. David Crelley is an experienced data professional with a strong background in data ethics, analytics, and research. Currently serving as the Data Ethics Lead at Admiral Group Plc, Dr. Crelley has designed processes for ensuring fairness and transparency in artificial intelligence and collaborated with industry bodies on best practices. Prior to this role, Dr. Crelley held key positions at Good Energy, Dyson, and the National Trust, managing teams and projects focused on data analytics, consumer insights, and market performance. Dr. Crelley also has academic experience as a Graduate Fellow and Research Assistant at the University of Exeter, where a PhD in Psychology was completed. Dr. Crelley possesses degrees in Economic and Consumer Psychology and Psychology, underscoring a solid foundation in the interplay between data and human behavior.