Tim Johnston

Tim Johnston has extensive experience in marketing and brand management. Tim currently serves as the Chief Marketing Officer at admiral.digital, where they lead the marketing function and assists partners in improving customer experiences and increasing profitability.

Prior to their current role, Tim was the Co-Founder and Marketing Director at Fresh Events Asia from 2014 to 2019. In this position, they were responsible for the creative and strategic direction of the brand portfolio, focusing on new brand creation and the development of effective marketing campaigns. Tim also implemented structures to maximize resource efficiency and ensure high-quality output across functions and partners.

Before joining Fresh Events Asia, Tim worked at Geometry Global from 2008 to 2014. Tim held the position of Business Head from 2011 to 2014, where they had full P&L accountability for Malaysia and Singapore. Tim also served as a Client Director - Innovations from 2008 to 2011, leading the agency team in the development of new product concepts and brands.

Tim's early career included roles at British American Tobacco as a Brand Manager, Area Manager, and Brand Executive from 2002 to 2007. Tim also worked as a Professional Ski Instructor at Vail Resorts in 2000 and at Active Ski School in 1999.

Overall, Tim Johnston has a diverse background in marketing, brand management, and leadership roles, with a proven track record of driving success for organizations.

Tim Johnston earned a Bachelor of Commerce (BCom) degree with a focus on Marketing/Marketing Management from the University of Otago, which they attended from 1998 to 2000. Prior to that, they attended King's College in Auckland from 1993 to 1997. Tim also completed their Master of Business (MBus) degree in Marketing at the University of Otago from 2000 to 2002. In addition, they attended King's School from 1991 to 1992, although no specific degree or field of study information was provided for this period.