Joey Peterson

Sr. Director, Sales Operations at ADP

Joey Peterson is a seasoned professional in sales operations with extensive experience in sales compensation strategy and design. Currently serving as Sr. Director of Sales Operations at ADP since January 2018, Joey is responsible for overseeing sales compensation for approximately 1,400 salespeople within the Global Enterprise Sales and HR Outsourcing divisions. Prior roles at Aon Hewitt included Director and Manager of Sales Operations, and Associate Consultant in Sales Force Effectiveness, focusing on customer targeting and talent management strategies. Additionally, experience at CEB involved consultancy in sales effectiveness solutions, implementing data-driven strategies. Joey's career began in various sales and coaching roles, complemented by an MBA in General Management, Marketing, and Organizational Strategy from Virginia Tech, as well as a Bachelor's degree in Neuroscience from William & Mary.

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