Alyson Salva has extensive work experience in the advertising industry. Alyson is currently the Managing Director at AdParlor, a company that specializes in providing data, technology, and personnel to enhance social advertising on various platforms. Prior to this role, Salva served as a Senior Account Director and an Account Director at AdParlor. In these positions, they focused on customer journey planning, customer segmentation, and developing media strategies for brands such as Volkswagen, Sony, Spotify, and Coca-Cola.
Before joining AdParlor, Salva worked at Adknowledge as a Team Lead and Sr. Account Manager for AdStation for Email. Here, they played a crucial role in helping advertisers acquire digital consumers and optimize their lifetime value. Additionally, they worked as an Account Manager for AdStation for Email at Adknowledge.
Salva began their career at Sullivan Higdon & Sink as an Account Coordinator.
Alyson Salva completed their Bachelor of Journalism degree with a major in Journalism (Strategic Communication) and a minor in English at the University of Missouri-Columbia from 2003 to 2007. In addition, they obtained certifications as a Facebook Certified Creative Strategy Professional and a Facebook Certified Media Buying Professional in January 2021 from Facebook.
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