Sarah Cenedella

Sarah Cenedella has extensive work experience in marketing and content strategy. Sarah currently holds the position of Senior Director of Marketing at Adrenaline, starting in 2023. Prior to this, they worked at Citizens Bank from 2017 to 2022, where they served as Vice President, Director of Enterprise Content Marketing Strategy and Vice President, Branch Digital Marketing. At Citizens Bank, they led the development and execution of enterprise-wide content marketing strategies, resulting in significant growth in content visits, organic search visits, and time on site. Sarah also managed the digital merchandising strategy for in-branch and corporate office digital signage.

Before joining Citizens Bank, Sarah worked at Wellesley Information Services from 2000 to 2017. Their roles at Wellesley Information Services included Vice President, Custom Programs, where they managed multimillion-dollar custom events sponsored by technology thought leaders, and Vice President, New Market Strategies, where they identified new business opportunities through content channels. Sarah also served as Senior Director, Content Strategy, overseeing IBM content products and user communities. Additionally, they held positions as Product Director, where they launched an online community for SAP professionals, and Senior Conference Producer, where they planned and delivered SAP events.

Prior to that, Sarah was Associate Publisher, Writer, Editor, and Conference Producer at WIS, managing their IBM portfolio of print publications and overseeing strategic direction and content.

Overall, Sarah Cenedella has a strong background in marketing strategy, content development, and event planning, with a focus on driving engagement, thought leadership, and brand awareness.

Sarah Cenedella attended the University of Massachusetts Amherst from 1996 to 2000. During their time at the university, they earned a Bachelor of Science degree with a concentration in Journalism and Legal Studies.