Robert Ruvalcaba

Robert Ruvalcaba has a diverse and extensive work experience spanning various roles in the media and advertising industry. Robert currently holds the position of VP of Sales, West at Adsmovil, where they started in 2022. Prior to this, they worked as the VP of Sales, U.S. at Prisa Brand Solutions US from 2020 to 2022. Robert also served as the VP of Sales, West Region at Adsmovil from 2019 to 2019.

Before joining Adsmovil, Robert held the position of Director of Sales, Western Region at Briabe Mobile in 2016, where they were responsible for driving mobile and social media revenue in the Western Region.

From 2014 to 2016, they worked as the National Sales Director at Pulpo Media - an Entravision Company, where they utilized proprietary technology and audience segmentation to drive campaign ROI and brand engagement among the Hispanic market.

Prior to this, Robert worked at EPMG as a Multicultural National Account Executive, West Coast from 2013 to 2014, where they offered specialized support for targeting multicultural markets. Robert also served as a West Coast National Digital Account Executive and Product and Sales Development Manager, Automotive Channel at ImpreMedia from 2011 to 2013.

Robert's career in the media industry began at The Press-Enterprise, where they worked as an Online Account Executive and later as a Cars.com Representative from 2008 to 2011. Their previous experience also includes a long tenure as an Account Executive at Recycler Classifieds from 1991 to 2008.

Robert started their career at Los Angeles Times as an Account Executive in 2003, where they honed their skills in sales and account management.

Robert Ruvalcaba completed their education at multiple institutions. From 2017 to 2020, they attended Pasadena City College, where they obtained an Associate of Arts (AA) degree in Business, Management, Marketing, and Related Support Services. During the same period, they also earned an Associate of Science (AS) degree in Business Administration and Management, General from the same institution. Prior to this, from 1992 to 1996, Robert studied Architecture at Los Angeles City College, although they did not obtain a degree in this field. In addition to their formal education, Robert obtained certifications in various areas related to marketing and sales, such as "Edge Academy Certified: Marketing Foundations" and "Edge Academy Certified: Data-Driven Planning" from The Trade Desk in 2020, as well as "Sales Management" from HubSpot Academy in 2022.