Víctor Caleya Arroyo

Víctor Caleya Arroyo is a Marketing Scientist at Adsmurai since May 2023, specializing in digital analytics, conversion rate optimization, e-commerce, and various Google tools including Google Analytics 4 and Google Tag Manager. Prior to this role, Víctor worked at VMLY&R as a Digital Marketing & Analytics professional from December 2021 to May 2023, focusing on SEO, CRM, and data visualization tools. Earlier experience includes positions as an Account & Promotion Coordinator at ManoMano and a Business Analyst at Jungheinrich España S.A.U., where data analytics and reporting were key responsibilities. Víctor also gained project management experience at Siemens as a Project Manager Assistant. Academic credentials include a Master in Digital Business Analytics from IEBS Biztech School, a Master in Marketing Digital and E-Commerce from Universitat de Barcelona, and a Bachelor's degree in Economics from Universitat Autònoma de Barcelona.