Michael Schlueter

Michael Schlueter is an experienced marketing technology and data analytics professional currently serving as Vice President at Springer Nature Group since June 2021, focusing on implementing advanced analytics and building a robust MarTech and AdTech stack. Schlueter holds advisory roles at ENVOY and Adsquare while previously holding senior positions at GfK, where responsibilities included innovation strategy and product development. An educational background includes a Master of Arts and a Bachelor of Arts in Media Management from Hanover University of Music, Drama and Media, supplemented by studies at Metropolia University of Applied Sciences.