Amy Lawson

Amy Lawson is an accomplished marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as Marketing Director on a consultancy basis at AWA since January 2023, Amy also founded Redefine Marketing in January 2017, operating as a fractional CMO to assist businesses in developing effective growth strategies. Previous positions include Chief Growth Officer at Peninsula UK and Chief Marketing Officer at Pharmacy Innovation Lab Ltd. Amy's career highlights include leading marketing teams at Mojo Mortgages and The Co-operative Bank plc, where strategic decision-making and strong leadership were paramount. A graduate of the University of Sheffield with a 1st Class Honours degree in Business Studies, Amy's expertise spans from startups to medium-sized enterprises, emphasizing holistic marketing and digital planning.