Ishpreet Singh Babber

Vp, Products at Advantage Club

Ishpreet Singh Babber began their career in 2013 as Vice President of Alumni Relations for Student Alumni Interaction Cell. In 2014, they took on a Technical Intern role for Android Development at Alpha Net Technologies Inc. In 2016, they joined Advantage Club as Senior Product Manager, responsible for product solutions such as designing product roadmap, prioritizing product features, creating BRDs, UI/UX, product development, exhaustive testing, and product roll-out. During their tenure, they launched and scaled the Flexible Benefits Program, R&R program in Asia Pacific and Middle East countries, integrated with 5+ Digital Rewards Marketplaces, launched Single sign-on & HRMS, Corporate Gaming Program, and multi-wallet tax saving Visa card. Ishpreet then moved to Product Manager, launching v1 of CNX Rewards across all platforms, and scaling the CNX Rewards program with 98%+ utilisation for 4 straight years and average annual redemption of $1. Lastly, they held the role of Growth Marketing Manager, curating and executing weekly mailer campaigns, setting up marketing campaigns, integrating Mixpanel into the Android/iOS app, managing and procuring content for Advantage Club's social media presence, and optimizing mailer sending rate.

Ishpreet Singh Babber completed their Secondary School Education at DAV Public School, Patiala from 2010 to 2012. Ishpreet then completed their High School Education at OLF Convent School, Patiala from 1998 to 2010. Lastly, they obtained a Bachelor of Engineering (BE) in Computer Science from Thapar Institute of Engineering & Technology from 2012 to 2016.

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