Michael Gormley

Over 50 years ago Marshall McLuhann proclaimed, “The medium is the message.” Today, content and platform/message and medium are intertwined in ways that McLuhann couldn’t imagine, but the crux of his message hasn’t changed. Content is but one part of reaching the audience, how it’s delivered is just as important. During his 20+ career in communications, Michael Gormley has helped companies from start-ups to Fortune 500s craft compelling messages that resonate with their target audiences. Always keeping the medium in mind, he focuses on how to say the right thing at the right time, in words, images or action. For Advantages clients he formulates communications strategies that amplify their purpose in ways that drive scale and profitability. He serves as an editor, writer and guide for the Advantages team.