Rati Mehra

Rati Mehra has a diverse work experience spanning several companies and roles. Rati started their career as an Editorial Intern at Burrp! Viacom 18 in 2014. Later that year, they volunteered at the NGO Abhilasha. In 2014, Rati also served as the Director of Communications at Intent E-Cell, N.M. College, where they handled social media platforms and promoted events.

In 2015, Rati joined Media.Net as a Business Development Specialist, where they conducted research, identified potential clients, and implemented marketing strategies. Rati then transitioned to Applift in 2017, initially as an Associate Business Development Manager and later as a Business Development Manager. At Applift, Rati was involved in mobile app advertising and had a focus on programmatic platforms and ad inventory management.

Rati's next career move was to Affle in 2019, where they worked as a Senior Manager and Manager in Sales for the Mobile Audience as a Service (MAAS) division. Rati then moved to MAAS as a Senior Associate Director of Sales & Marketing in 2020, and subsequently to Senior Associate Director and Associate Director of Sales & Marketing in 2022 and 2021, respectively. During their tenure at MAAS, Rati played a key role in growing the Real Money Gaming and news/content verticals, significantly increasing the number of clients and revenue contribution.

Most recently, Rati joined Newton in 2023 as a Director, leveraging their extensive experience in sales and marketing.

Rati Mehra completed a Certification in Executive Development Program in Digital Marketing from XLRI Jamshedpur in 2019. Prior to that, they obtained a Bachelor of Management Studies degree with a concentration in Marketing from Narsee Monjee College of Commerce and Economics, which they attended from 2012 to 2015. Rati Mehra also attended Delhi Public School in Varanasi from 2005 to 2012, although specific details about their degree and field of study are unknown.