Andrés Jiménez

Andrés Jiménez is an accomplished digital transformation leader with extensive experience in various industries. Currently serving as the Chief Digital Officer at AFFLELOU Grupo since October 2020, Andrés focuses on driving digital transformation and CRM initiatives. Previously, as Head of Desarrollo & Business IT at UNIR_GEN, Andrés implemented marketing automation processes and integrated chatbots. In roles at UNIR, including Gerente de Desarrollo e Innovación and Director de Proyectos Digitales, Andrés established partnerships for advanced marketing technologies and directed the corporate CRM implementation. Andrés holds a Licenciado in Ciencias de la Informática from the University of Navarra, an MBA from UNIR, and multiple certifications in Scrum and web accessibility.