Rubén Vicario Ayala

Ru B. is a CRM Business Analyst at Otis Elevator Co. since November 2019, specializing in serving as a liaison between business stakeholders and technical teams throughout project lifecycles, focusing on CRM Dynamics services. Previously, Ru gained experience as an intern at Valyant AI, where data visualization and testing were key responsibilities, and also worked as an ecommerce Business Analyst in an experimental project, PetsGlory, analyzing customer data to inform marketing strategies. Ru has volunteered as an External Communications Manager for Project Management Without Borders, managing marketing strategies and leading a team in various marketing tasks. Additionally, Ru worked as a Business Analyst at Pactic Media Concepts Pvt Ltd, contributing to strategic planning and successful marketing initiatives that generated significant revenue. Ru holds a Master’s degree in Management Information Systems from the University of Colorado Denver.