Alan Ortiz R.

Chief Marketing Officer at AgendaPro

Alan Ortiz R. has a diverse work experience in marketing and growth roles. Alan is currently serving as the Chief Marketing Officer at AgendaPro, where they have played a key role in optimizing user acquisition and reducing costs. Prior to this, Alan was a co-founder at miuni and also served as an advisor at miituo. Alan had a significant tenure at Ahorra Seguros, holding positions such as Chief Marketing Officer & Growth and Marketing Manager & Founding Team. During their time there, Alan focused on expanding the marketing team and driving demand generation and profitable revenue. Alan also contributed to the creation of products and the growth strategy at Ahorra. Alan has also worked as a Growth Advisor at Optimus digital mx and as a Líder Operativo at Expo TNT. Overall, their work experience showcases their expertise in marketing, growth, and team leadership.

Alan Ortiz R. has a diverse education history. In 2013, they obtained a certification in Photoshop ACA from Adobe. From 2014 to 2017, they pursued a Bachelor's degree in Marketing/Gestión de marketing, general from Universidad Latinoamericana, S.C. During this time, they also completed a Diplomatura in Empresa, gestión, marketing y disciplinas afines from IEBS in 2014-2015 and another one in Inbound Marketing from IEBS in 2015-2016. In 2016-2017, they pursued a Diplomatura in Marketing from Tecnológico de Monterrey. Continuing their education, in 2021-2022, they enrolled in MIT Professional Education for Liderazgo en la Innovación with a focus on Liderazgo y Tecnología. Furthermore, in 2022, they completed a Course in Liderazgo en tiempos del cambio from IPADE Business School. To complement their education, Alan obtained various certifications, including Apple Ads Search from Apple in August 2022 and multiple Google certifications such as Google - Shopping, Google Adwords - Red de Display, Google Adwords - Search, Google Adwords - Video, Google Analytics, and Google Champions, all obtained in December 2016.

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