Rory Paterson

Rory Paterson serves as the Global Vice President of Media & Sponsorships at Expedia Group, leading the Media team across the Americas, APAC, and EMEA since December 2015. Previously held roles include Snr. Director of Media, establishing the Expedia Group Media team, and Global Head of Programmatic & MarTech, where Rory developed a global in-house programmatic team. Additionally, Rory is a Non Executive Board Member at The Freethinking Group and an advisor at Agentio, with prior advisory experience at Regital. Prior consultancy work includes founding Ampelm Ltd, and Rory also contributed to digital media development at MediaCom Edinburgh and managed creative projects at The Union. Rory’s career began with SEO/SEM strategy development at BigMouthMedia. Educational qualifications include degrees from Hochschule für Technik und Wirtschaft Berlin and Glasgow Caledonian University.