Tamara Smith has a diverse work experience spanning over 18 years in various leadership roles in marketing, communications, and operations. Tamara started their career at Protiviti as Director of Operations and Client Services, where they developed infrastructure and programs for studio and client services operations. Tamara then moved on to Perennial Inc., where they served as Vice President, Operations and Vice President, Client Services, overseeing strategic operations, human resources, and business development. Tamara also assumed the role of PCF brand expert, successfully launching the PC Insurance product line.
Tamara later joined the Financial Planning Standards Council as Vice President Marketing and Brand Management, where they were responsible for increasing awareness and demand for financial planning and CFP professionals. Tamara created and served as editor-in-chief of FPStandard, a publication focused on the financial planning profession.
Tamara then worked at Futurpreneur Canada as Vice President, Marketing Communications, where they rebranded the organization and implemented a social media strategy and communications plan to increase stakeholder engagement and drive loan acquisitions.
Tamara also worked as a Freelance consultant, offering strategic counsel and implementation of marketing communications strategies to senior executives. Notable clients included Fish out of Water Design and KCI Philanthropy.
In their most recent role as Vice President, Strategic Marketing at Agilus Work Solutions, Tamara developed and executed a strategic marketing plan to build brand preference and employee value proposition. Tamara'srole included developing targeted recruitment campaigns and addressing talent challenges across different skill sets.
Throughout their career, Tamara has demonstrated expertise in brand activation, content curation strategy, social media management, and developing sales enablement tools. Tamara holds an MBA degree from ABC 📚.
Tamara Smith, MBA ABC, has a diverse education history with a focus on marketing, strategic planning, communications, public relations, theatre, costume design, and fashion merchandising communications.
Tamara obtained their MBA degree, specializing in majors like marketing and strategic planning, from the Schulich School of Business at York University. The exact dates of their enrollment are not provided.
In 2010, Tamara attended Royal Roads University, where they earned an ABC designation approved by the International Association of Business Communicators (IABC). Tamara studied communications and public relations during this time.
Tamara also holds a certificate in theatre with a focus on costume design from Dalhousie University. The duration of their studies is not specified.
Additionally, Tamara has a BAA degree in fashion merchandising communications from Ryerson University. The specific timeline for their enrollment is not mentioned.
In terms of additional certifications, Tamara has completed several courses. In September 2020, they obtained certifications in "Inclusive Mindset for Committed Allies" and "Writing a Press Release" from LinkedIn. In May 2020, they obtained another certification titled "Visual Communication for Business: The Marketer's Secret Weapon," also from LinkedIn.
Furthermore, Tamara completed the Canadian Securities Course in September 2001, which was provided by the Canadian Securities Institute (CSI).
Lastly, Tamara has indicated their aspiration to obtain the Accredited Business Communicator (ABC) designation. However, no specific information regarding the attainment of this accreditation is mentioned.